The Lifestyle Magazine for Life in the fast lane

Local Life - May 2025

Empowering

Beauty

For over 135 years, Avon has boldly rewritten the script in the beauty industry, charting a course of innovation and distinction. Avon has become more than just a beauty brand; it has evolved into a catalyst for empowerment.

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A LEGACY THAT REDEFINES
THE ESSENCE OF EMPOWERMENT

Avon’s legacy is one of unwavering advocacy for women’s rights and well-being. With a resolute spirit, we support women in embracing their power, rising above societal limitations, and becoming the architects of their destinies. Our mission is clear: embrace your power and unleash your potential.

In our commitment to transparency and a thorough understanding of the global challenges women face, we have consistently employed tools like the Global Progress Report. These resources serve as vital instruments in our mission to develop targeted programs that address the pressing issues women encounter daily, including gender inequality, gender-based violence, and the ongoing battle against breast cancer. To propel this commitment further, Avon proudly introduces the 2024 Global Progress for Women Report, designed to inspire contemplation and encourage a nuanced exploration of women’s empowerment.

South Africa, a nation where the resonance of the gender equality struggle is noticeable, the unveiled statistics are both revealing and thought-provoking. A staggering 91% of women perceive a societal bias in favour of men when it comes to opportunities, be it in the workplace or in educational pursuits. Furthermore, over half of the surveyed women observe a tangible gender pay gap within similar professional spheres. These sobering statistics act as a call, urging us to take urgent action to dismantle systemic barriers and forge a more inclusive societal landscape.

For three decades, Avon’s Breast Cancer Promise has stood as a testament to our dedication. We strive to ensure that every woman and man understands the gravity of breast health. Through formidable partnerships with the Cancer Association of South Africa (CANSA), Wings of Hope, Journeys, and Look Better…Feel Better, we channel resources into research and support for those grappling with this global menace. Our collaborations are not mere alliances; they are resounding affirmations of our commitment to making a tangible impact on countless lives with over US$ 939 million donated to breast cancer causes, educating 180 million people about the issue, and funding breast screening for 17 million women. In 2022, CANSA provided free breast screenings to 650 individuals through funds donated by Avon. In 2023, CANSA provided 1,042 screenings.

AVON ENVISAGES A WORLD WHERE WOMEN DON’T JUST SURVIVE, THEY THRIVE

Yet, our dedication doesn’t end there. Violence against women and girls, the most widespread human rights violation globally, often remains concealed behind closed doors.

For over 8 years, Avon has been working with local organisations such as POWA & Tears to tackle gender-based violence. With R4.5 million donated towards our domestic violence partners, we have made it our fight to raise awareness of this global pandemic, speak out, and educate Representatives and their customers to recognize the signs, have safe conversations, and signpost vital services. The NGOs that we support provide women around the world with the essential help they need to leave the situation and rebuild their lives.

Empowering Women Through Beauty
We believe that empowering women through beauty is holistic. Avon is not just a beauty brand; it’s a vehicle for women to reclaim their power, redefine beauty standards, and participate in the economy through our earnings opportunity. Our ambition extends beyond selling lipsticks; it’s about fostering financial independence and reshaping communities. By doing so, we increase women’s representation in male-dominated sectors like entrepreneurship, and provide avenues for financial independence in their communities.

Avon envisions a world where women don’t just survive; they thrive. We understand that a society in which women flourish is a society that thrives collectively. As a beacon of empowerment, we champion the cause of progress, standing tall as advocates for a world where every woman is empowered to shape her destiny.

In the world of beauty, Avon doesn’t just sell products; we craft narratives of strength, resilience, and empowerment. Join us on this transformative journey, where every purchase becomes a pledge for a better, more inclusive world – one where the radiance of empowered women illuminates the path to a brighter future for all.

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