The Toyota Land Cruiser Prado holds a nearly unmatched status as an icon. Over decades, it has evolved from a rugged off-roader into a sophisticated, multi-purpose vehicle, carving out its place within the South African market. Known for its reliability and robust performance, the Prado has long been a favourite for those navigating both urban environments and the wild outdoors. Its reputation for durability and off-road capability has been proven over many generations, each improving on the last.

The Prado’s legacy traces back to the Toyota Land Cruiser lineage from the 1950s, originally designed for military use but soon becoming a civilian favourite for its ruggedness and reliability. The Prado emerged as a refined version of the “Light Duty” Land Cruiser, balancing comfort and off-road prowess, and becoming a go-to vehicle for adventurers.

Evolving Excellence
The latest Prado is a testament to the evolution of Land Cruiser design, staying true to its roots. The exterior is assertive, featuring a bolder grille and muscular lines that exude strength. These features and design incorporate an octagonal theme, symbolizing strength and rigidity, and reflect the heritage of the brand while modernizing the interior, improving its appeal.

Inside, the Prado offers an ergonomic and luxurious experience for all passengers. The craftsmanship shines through with premium materials and finishes, featuring a TFT Multi-Information Display and a heads-up display for enhanced visibility. With a large touch screen guaranteeing easy access to various multimedia options, the interior is packed with modern technology while maintaining comfort. Key features include wireless charging, and an advanced Multi-Terrain Select system.

Making It Look Easy
Under the hood, the 2024 Prado is powered by Toyota’s 3.8-litre GD-6 turbodiesel engine, delivering 150 kW and 500 Nm of torque, paired with an eight-speed automatic transmission. This combination is ideal for both highway driving and tackling rugged terrain, reinforcing the Prado’s reputation as an all-terrain favourite. The Multi-Terrain Select system further enhances off-road performance, adjusting the force, power, and traction to suit various conditions.

At the launch event in Ponto Do Ouro, the Prado impressed with its refined on-road performance and legendary off-road capabilities. The Prado’s ability to absorb bumps and provide a smooth ride over varied surfaces is a testament to its engineering excellence. Its high ground clearance and robust suspension make it ideal for tackling rough roads without compromising comfort.

In South Africa, the Toyota Land Cruiser Prado is available in two variants: the TX and the VX-R. Both models share the same robust build quality and off-road capability but cater to different needs. The TX offers a compelling package for drivers prioritizing practicality and value, while the VX-R steps up in luxury with additional features like a moonroof, wireless charging, and an advanced Multi-Terrain Select system.

In conclusion, the new Toyota Land Cruiser Prado is not just a vehicle; it is a statement of reliability, strength, and versatility. Its blend of tradition and modernity ensures it remains a top choice in its segment, appealing to a wide range of drivers, from seasoned adventurers to families seeking a dependable vehicle. As it rolls out in South Africa, demand is expected to outpace supply, further cementing its iconic status.